This
past weekend we saw Cassper Nyovest make history with the
#FillUpFNBStadium campaign. As an entrepreneur in general, having a
successful event of that magnitude is definitely 1 for the books.
As more and more artists choose the independent route to
achieve there goals. International acts such as SKEPTA (London), Nipsey Hussle (Los Angeles) and
our very own Cassper Nyovest (Johannesburg) are reaching levels higher
then that of Artists signed to major labels. This is due to the fact
that these above mentioned acts are not only amazing artist but great
business men and are able to tap into their following and monetize it in
real time. Where as major labels are unable to catch up with the ever
advancing change in tech, music consumption and relevant merchandising
necessary in today's business climate.
Today's business model, in simple
terms, is make something for the people, with the people and make the
people feel like their taking part in something larger then their
mundane day to day lives and making sure they look good on Instagram
while doing it. More entrepreneurs could learn a thing of 3 from these
new age artists and not forgetting "iSensei yomswenko" himself
Okmalumkoolkat (Durban)
who
is making our local street culture more and more trendy everyday. By
promoting local food culture, fashion and tourism for South Africa with
his Boyznbucks imprint. A change is happening in South African business
and entertainment, and it's about time these 2 entities joined forces to
steer South Africa into a new direction, a better direction.
This article was Sponsored By Olova & Linkaas
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